Minnesota Equipment
Minnesota Equipment has carried on a tradition started in 1916 by providing the Twin Cities and surrounding areas with premier commercial and residential equipment from brands like John Deere, Gravely, Toro and more. Their experienced and knowledgeable staff will help you select and maintain the power equipment you need to have a stunning property.
Role: Designer
Client: Minnesota Equipment
Tools: Illustrator, Photoshop, After Effects
Discipline: Social Media, Marketing, Brand Identity, Motion Graphics
The Creative
Minnesota Equipment requires a lot of flexibility with their graphic needs. They use a wide variety of social media and digital ads to promote ongoing and upcoming sales to their target audience. Their brand is tough, yet refined with bold typography and a lot of texture to add depth and grit.
Social Media
Minnesota Equipment uses social media to promote ongoing and upcoming sales to their target audience. Since they sell big brands like John Deere, their social media needs extra polish and professionalism with a slightly more cinematic look. At the same time, it needs to speak to clients that are not afraid to get their hands dirty. High quality images are combined with rough organic textures and clean design layouts to express these qualities.
Motion Graphics
I get to have a lot of fun creating miniature motion posters for Minnesota Equipment out of the social media graphics I create for them. Minnesota Equipment also really enjoys the addition of a little motion. Even the subtle animation of a John Deere tractor continuously blowing snow attracts the eye, and increases viewership.
Digital Ad Sets
These sets typically appear quarterly to push seasonal sales and promotions to Minnesota Equipment’s target audience. Designing with the required copy and images on such a wide variety of sizes is both a tough and interesting challenge.
