Nexstar Network
Nexstar Network is a member-owned organization that drives business growth and development in the trades through continued education, the sharing of ideas, comprehensive business training, proven business systems and dedicated business coaching. It’s a membership designed to build connections and lasting relationships for an intentional life.
Role: Designer
Client: Nexstar Network
Tools: Illustrator, Photoshop, InDesign, After Effects, Audition
Discipline: Social Media, Marketing, Brand Identity, Motion Graphics
The Creative
I’ve been Nexstar’s primary designer for close to 3 years now. Nexstar is devoted to education and support of the trades and they want their brand's visuals to show that enthusiasm. Their brand is bright and cheerful, and they like to have a lot of fun and variety with vector illustrations and motion graphics. They are also one of our most fast-paced clients, with project requests often coming in and out on a same-day basis. It’s a big challenge, but I understand their needs and goals extremely well. It’s been a highly successful partnership with a very happy client!
Email Blast for the 2024 AHR Expo, Chicago
I love designing emails! Nexstar needed an email blast for the AHR Expo, which brings together manufacturers and suppliers of all sizes and specialties to share ideas and showcase the future of HVAC technology. It was an interesting challenge to utilize my thorough understanding of their brand standards and design expectations to create a lively, yet professional email while integrating those standards with the more complex email technology requirements.
Social Media
Nexstar likes to post often and with great variety. They are pretty much up for anything that expresses the enthusiasm they want people to feel for their brand. Social media graphics are often same-day requests so I utilize my knowledge of their brand and their preferences to come up with creative designs fast.
Social Media Templates
Nexstar has several types of events that are refreshed monthly, so they require graphics with a complex amount of information that needs to be both visually exciting and highly editable. My solution was to create yearly templates where the graphic elements could be lightly adjusted with colors and positions for variety, but did not need to be fully recreated every month. I often use this type of template for a repetitive series such as reviews, new hires and employee spotlights. Typically, they will get a full design refresh about once a year to avoid the design getting stale, but often the client is so pleased with the template they request to keep it indefinitely.
Motion Graphics
Nexstar loves to show images from their many events and training workshops. I enjoy designing them animated carousels that are both professional and fun to enhance the viewership of these events.
