AcroMat
AcroMat is a B2B anti-fatigue mat manufacturer based in Minnesota that makes industrial-grade, standard-size and custom mats for standing workers in manufacturing, food processing, retail, and cleanroom environments. Their clientele includes some of the world's foremost brands, including Boeing, Tesla, Nordstrom, Toyota, John Deere, and Anderson Windows.
Role: Senior Graphic Designer
Tools: Illustrator, Photoshop, InDesign, After Effects, Premier Pro. PowerPoint, Word, Excel, HubSpot, Shopify
Discipline: Social Media, Marketing, Brand Identity, Motion Graphics
The Creative
I was brought in as the sole in-house Graphic Designer for AcroMat, a small B2B industrial manufacturer. I led the implementation and elevation of a newly developed brand system across internal and external print and digital platforms while supporting the Marketing team. As the company’s first designer, I established and built the visual language from the ground up to ensure consistency, professionalism, and scalability.
Motion Graphics
Created motion graphics to support a variety of social media initiatives and collaborated with the Marketing team to edit videos and integrate motion elements, including a 12-video instructional series for AcroSketch software.
Social Media
Partnered with the Marketing team to conceptualize and execute targeted marketing campaigns, producing high-quality graphics and professionally edited photography that elevated product presentation and strengthened brand perception.
LinkedIn Banners
The objective was to create a unified suite of banners and profile images that strengthened brand consistency, enhanced the team’s professional image, and functioned as promotional tools for the company and its products.
Sales Deck
Led the redesign of the Sales deck, simplifying dense technical content into an engaging, easy-to-navigate format that enhanced clarity and supported more effective client presentations.
Catalogue
Flyers
